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Volvo 3 Million

Breaking records is something that we all strive to do in our lives, but once we hit those records how do we tastfully broadcast those achivements? For this project, the brief was to take a brand and one of their greatest achivements and create a soical campaign. Volvo is a luxury car brand, that is no stranger at breaking records. On Septemebr 18, 2013 Ivr Gordon broke the record for most miles driven on a car (3 million miles). Since that day in 2013, the record has not been broke by anyone else. Becuase of this major record and the lack of tasteful broadcasting on Volvo’s end, this campaign is foucsing on the record break, and the newest model (XC 40) that Volvo has jsut released. To help insure that all car and Volvo fans are bring reached on this achivement, we have created social media posts and printed posts to make sure that this milstone is showcased around the world.

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Process Book

Want to see my process in creating this project, just click the image here!

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