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The Ordinary : Back to the Basics

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. But with the rise of social media, the Ordinary see that consumers are now purchasing their product because of the word of influencers, and not based on what product is right for that consumer's needs. In this campaign, I explored what it would take to get people to be interested in the Ordinary for them, not because of the name. 

This campaign consists of instagram post, online quiz, Spotify playlist, and OOH advertisement.

the ordinary instagram post-01.png
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